Seth Godin doesn't know it, but he's an official spokesperson for PWGD

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His latest blog, What happens when we organize, in it's entirety, emphasis added:

Most power occurs because one side is better organized than the other. Labor is usually less well organized than management, criminals are usually less well organized than the police and customers are always less well organized than producers.

The internet promises to change that. It does it occasionally, sort of randomly. Sometimes, users will rise up and complain (as they did at Facebook). Or voters will organize online and hurt (or help) a politician or candidate.

Wikipedia works because so many contributors figured out how to self-organize into a group that produced something far more useful than a traditionally organized document.

I think we're at the earliest possible beginning of the changes we're going to see because of this sort of grass roots coordination.

Simple example: the Starbucks in Larchmont, NY keeps their thermostat at 64 degrees. And the stores in Breckenridge, Colorado keep their doors wide open all winter. If you're raging mad about energy waste, you could say something. And nothing would happen. But if customers organized and ten people said something or a hundred people said something... boom, new rules.

The system doesn't know what to do with a movement.