BestBuy
3 clicks to start the buying process.
Selection / Customization process
Product Clarity: High.
Price Clarity: Good.
Speed: Moderate. Considering that no processing time is needed, pages loaded slowly due to bloated size.
Range / Power: Low. Small selection and no customization.
Notes
With no customization, Best Buy is in some ways a good example of the problems from the customer’s point of view with the presentation of many models from many manufacturers: confusion.
With many models from different (or even the same) manufacturer, there are so many ways models can be different (and more ways they can be the same) that customers are unlikely to be able to see the distinctions they are interested in when presented with the selection in any list order. In fact, at Best Buy, the first three products (of 31 listed for “desktops”) were apparently identical except for case color— a singularly useless differentiation.
Problems
- Requires cookies.
- Requires sideways scrolling in smaller browser windows.
- Clicking on “View all desktops with Pentium 4 processor” and getting zero models.
- Despite the Compare Products feature, the list of models customers are presented with makes decision-making difficult.
Good Features
- Back view of each model.
- I can’t decide whether their comprehensive product details list is a good feature or not.
- If one wanted the HP Pavilion 754n Desktop featured on the front page as “This Week’s Pick” the buying process started with one click.
- Product Comparison feature listed the each component side-by-side and the total price for models you asked to have compared.