Acer
10 clicks to start the buying process.
Selection / Customization process
Product Clarity: Moderate. One large table for all their product lines allows easier comparison but less detail.
Price Clarity: Poor. No prices listed at all on the pages of decscription.
Speed: Slow. Product pages, especially, loaded slowly.
Range / Power: Low. No customization.
Notes
For the user experience, Acer has a set up worse than not being able to buy anything. It seems like you will to be able to easily buy the models it advertizes and describes. But you can’t. From the home page, one can go to Products and Services and then to Desktops. From there you click on More Info and eventually end up at Desktops Comparison table but you cannot buy any of the desktops.
If your browser and any ad-blocking software allow automatic JavaScript pop-up windows, when you select your location you will get a page in a new window that has (among other links that will send you back in circles) a large graphical link titled: “ACER Where You Can Buy.” Now, from that page there is a link for buying directly on-line: ShopAcer.com. Once there, you’d have to start all over again in choosing your PC, without the product descriptions, but don“t try too hard— only two of the dozen or so Acer models were available on ShopAcer.com.
Problems
- Can’t buy a computer at Acer.com, although it seems like you ought to be able to. A list of stores is given through which to buy the PCs pictured and described, including Acer’s own on-line store, but you must start your selection process from scratch.
- Needed sideways scrolling for smaller browser windows in all pages,
Good Features
- Fairly clean layout. Links for “home,” two Chinese languages, “contact us,” “sitemap,” and “search” compactly across the righthand top of each page.
- Uh, pretty pictures of the computers you couldn’t buy.